An Indo-French collaboration, ‘Killick’ (from India) & ‘Guard’ (from France) the Killick Guard Logo needed to reflect this joint cultural influence. Further, the product was a chemical used on tiles, making them retain their shine, irrespective of what fell on them.
The Lotus & the Shield were an instant choice for the visual blend. The former represented the effortless way in which it retains its beauty even when growing in muck. The latter on the other hand, is as French as they come. To round things off, I depicted the ability to retain cleanliness by portraying the gradual gradation of purification of lotus from a dark shade to white.
Assignment Logo Design