Yellow aka Nehal is an independent communication designer based in Mumbai, India. She specializes in creating logos that are thoroughly researched, strategically positioned, finely crafted and which establish the company philosophy with élan.
Logos are made to last for a lifetime. Your client meets your logo before you do. It stands for your core vision. It is the centrepiece of every single communication that goes out of the brand. It deserves an immaculate thought process. Get a review of your existing logo or make a new one, Yellow is enthusiastic about it!!!
A uniform look across all marketing collaterals gives an immediate brand recall value to the customer. Identity design includes stationery, brochure, power point presentation, Identity cards, Newsletters etc.
It is a combination of logo design and branding, adding elements of content writing and storytelling to it. Every brand has a story to tell. Yellow develops the brand concepts based on the vision of the company, supported with pertinent designs and pragmatic content to engage the right conversations across the media. Its purpose is to establish the perception of the customer.
Nehal aka Yellow is a specialist in logo design. She has graduated from Sir. J.J Institute of Applied Art specializing in Typography and Calligraphy. She holds a Diploma in Storytelling from Kathalaya in association with Tennessee University, USA. She is a certified Multiple Intelligence counselor.
She has an experience of more than a decade in the field and has worked in range of industries like Healthcare, Life coaching, Polymer, Jewelers, Education, Fashion, IT, Films and VFX.
She believes that logo design requires conceptualization of a philosopher, intuition of an artist, rationale of a scientist, organization of a manager, strategy of a marketer and lastly communication of a storyteller. She balances interview, research and intuition with aesthetics, strategy and storytelling keeping the application of the logo and the end user at the core.